Bulid Your Store - Getting Started - The Path to Purchase

The Path to Purchase

The path a visitor follows through your store which leads to a sale is called the path to purchase. The termconversion refers to the process of transforming a visitor into a paying customer. Here are the typical pages in your Magento Go store that a shopper may visit at each step along the way.

	Home Page Your Home page is like the front display window of your store. It is the primary landing page of your site, and is designed to entice visitors to come inside for a closer look.
Product List This page lists items that the shopper wants to see. The selection can be based on category or product attribute, such as price, size, color, and so on. Any item can be examined more closely, or placed directly into the shopping cart.
	Product View The Product View page provides detailed information about a specific item. Shoppers can read reviews, add it to their wishlist, compare it to other products, share the link with a friend, and most importantly, place the item into their shopping cart.
Shopping Cart The Shopping Cart lists each item by price and quantity selected, and calculates the subtotal. Shoppers can apply discount coupons and gift cards, and generate an estimate for shipping and tax charges.
	Checkout During Checkout, the necessary billing, shipping, and payment information is gathered to complete the order. New customers can open an account or if allowed, checkout as a guest. Regular customers can speed through checkout by logging in to their accounts.
Review Order The final step in the checkout process is to review the order, including any additional charges, and approve the purchase. This visitor is now your customer!